16 items in PERSONAL BRANDING
It’s pretty clear where in the middle of a general transformation of society, and it’s inevitable that those transformations will begin to manifest down to the level of the individual. Brainfooder Lars Schmidt - long time favourite of the community here - is himself in the middle of a career shift and here he is talking with Angela Cheng-Cimini on how we get out of our own comfort zones and embrace the uncertain future. Some sound quality issues but one well worth persevering with.
Issue #424 published 24 Nov 2024
Interesting conversation
here on how whether emotional appeals are effective in securing desired outcomes. If #OpenToWork badge doesn’t work, would an honest escalation to #Desperate do better? Advice from recruiters / career coach types is generally don’t do it but I wonder whether any of this has yet been tested. Thoughts on this? Subject of today’s poll…(end of the newsletter)
Issue #418 published 13 Oct 2024
It was a real pleasure to join brainfooder
Daisy Ilaria on her outstanding podcast TalentXChange. Great coffee, super production value and a very easy conversation partner: we cover job search, psychology of rejection and the value of personal brand. Have a watch / listen
here.
Issue #414 published 15 Sep 2024
There is price to be paid for celebrity, and unfortunately for Brittany Pietsch - the sales agent who recorded her dismissal from Cloudflare in a
viral TikTok earlier this year - that price appears to be
very heavy. No one should be forever unemployable, especially so early in career, but it is understandable how employers might shy away from hiring candidates who now carry viral baggage. Some company might get value from the notoriety though, so hopefully Brittany can get a job soon with one of those soon.
PS: I will be chatting with brainfooder Ben Mones, CEO of FAMA, on how social media footprint maps to QoH (you read that right) - register here if you want to watch.
Issue #404 published 7 Jul 2024
Product Marketing Manager Marta Puerto was made redundant and this was her response: an
amazing video advertisement for her skills which deservedly went viral across LinkedIn last week. The alignment between the medium of communication and the substance of her skillset, was perfect. Also, see how the personality is communicated via this medium also. Now not everyone should be shooting movie quality videos like this - but do have a think about a) how you can publicly provide evidence for how you work and b) communicate your personality, at scale. H/T to brainfooder
Matt Bradburn for the share
Issue #386 published 3 Mar 2024
Issue #352 published 9 Jul 2023
Firstly, congratulations to brainfooder
Ben Philips for finding a new role - we look forward to the official announcement shortly. Secondly, well done on posting this retro - some valuable insight on the mindset, approach and actions that help any recruitment professional involuntarily made redundant. All these tips are outstanding, especially 2 and 3.
Must read for anyone on the market.
Issue #347 published 4 Jun 2023
Short answer: Yes. Some
interesting research from Interviewing.io who studied whether successful candidates on their platform had previously used the OpenToWork badge feature on their LinkedIn profiles. Turns out that those that did, seemed to have more success vs those who didn’t, but
only during downturns. Study seems a bit sparse but the findings are thought provoking and for recruiters currently out of work, potentially useful
Issue #340 published 16 Apr 2023
My initial skepticism on this post evaporated after I clicked through a few of the slides presented in this LinkedIn post. I have not thought too much about LinkedIn headlines for a while - thought there was not much to learn - but stand corrected after reading this superb breakdown over what makes a headline effective.
Have a read if you haven’t thought about this topic for a while either. H/T to brainfooder
Vincent Romano for the share.
Issue #334 published 5 Mar 2023
Rare opportunity it see the awesome Debbie McGrath and Matt Charney shoot the breeze on all things recruiting, including the relevance of rankings and lists. Entertaining, insightful in equal measure. Have a watch
here
Issue #291 published 8 May 2022
Recruiters remain disappointingly unconvinced about the merits of personal branding, which is a shame because when the competition for candidate attention is as fierce as this, every little bit is going to help. The awesome
Amelia Sordell with the words of wisdom and encouragement. Have a listen
here
Issue #287 published 10 Apr 2022
Also titled: ‘Five ways to build a strategic network’ and what do you know, this post actually does deliver five practical techniques. This topic is often viewed from the POV of the individual whereupon it becomes a personal branding exercise, but this view from the organisation POV converts it into network analysis.
Must read for everybody
Issue #268 published 28 Nov 2021
Not sure about stunningly clever but these are definitely unorthodox techniques by
Andy Foote on how to upgrade your LinkedIn game. In particular, the different permissions on desktop vs mobile is a new thing for me and definitely worth exploring. Qualifies as a ‘must read’, so do it
here.
Issue #125 published 23 Apr 2020
Do you know
Oleg Vishnepolsky? Silly question because
of course you do. Oleg is one of the most intriguing case studies on how game the LinkedIn newsfeed algorithm - it led him to becoming perhaps the most (in)famous man on it. It might not even be an exaggeration to say that has helped
LinkedIn evolve its algorithm to counter this approach. It appears to working, as Oleg is turning to
video in his next effort to keep his profile ‘top of mind’….
Issue #142 published 23 Apr 2020
So this is a great post which proves what we already knew - LinkedIn Endorsements are worthless. Good to see the data behind it though, something that
Aline Lerner does this better than most.
Issue #22 published 23 Apr 2020
Want to stand out on the world’s most annoying social network? Here are 7 tips to outshine everyone on LinkedIn. It’s funny, because its true
Issue #67 published 23 Apr 2020